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Home  /   Forum   /   Koffiekamer   /   aapl door ath?

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aapl door ath?

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15 Posts
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  12. mjmj 10 maart 2010 13:15
    van street.com:
    iPad Hype: the Norway Connection
    By Jason Schwarz

    03/10/10 - 06:00 AM EST
    1 Comment
    Add Comment
    Stock quotes in this article: AAPL , QQQQ , T
    So here we are. Apple(AAPL) is at all time highs. The stock is up another $5 today. The Apple/PowerShares QQQ Trust 1(QQQQ) slingshot trade has generated huge returns.
    We're waiting to sell until Apple moves against the market to the downside. But what is really going on here? This stock action certainly isn't happening because mainstream investors decided they wanted to buy in last Friday. This isn't investing 101.
    This is advanced hedge-fund action; so let's make an effort to understand things from their point of view.
    This run is happening because of Norway. About a month ago some third- party Apple reseller decided to put a link on its Website to allow customers to pre-order the iPad. It had to shut it down because the demand was overwhelming.
    We all know that Steve Jobs worries just as much about marketing as he does about the products themselves. At the end of the day, nobody actually needs an iPhone or an iPad in the same way that nobody needs an In-N-Out Burger or a Tito's Taco.
    The atmosphere of standing in line to get your favorite product is very important. The lines outside of Apple and AT&T(T) stores were essential to the iPhone's success.
    Part of the iPhone secret was that the phone had to be activated at the point of purchase. This process took approximately five to 10 minutes and contributed to the lines. The iPad doesn't require the same activation process. So how can Steve Jobs generate similar hype? He knows he won't have the same lines that he had for the iPhone. This is where Norway comes in.
    Apple doesn't need to do an iPad pre-order. But it's doing one on March 12. This allows it to make an announcement, telling the world that demand has overwhelmed its system and it won't be able to take any more.
    This gets consumers anxious that they won't be able to get one and you know the rest. This is a controlled situation where the only outcome is a positive one.
    Hedge funds do whatever they can do to eliminate risk in their short-term trades. This is an easy one. They see that Steve Jobs is going all out. He even appeared at the Oscar's wearing a tux! He knows how big this iPad can be and I guarantee he will use this pre-order as an opportunity to create a perception of scarcity. If Apple goes in the opposite direction and decides to remain silent it would open up a window of opportunity for hedge funds to punish the stock on a perceived lack of demand for the iPad.
    We'll be watching closely to see which scenario plays out. I've got a very quick trigger to take my gains off the table but I'm not quite ready yet. It looks like we're headed into the peak of Apple hype.
  14. mjmj 18 maart 2010 00:30
    Year of the Mac, Indeed: Apple Headed for a 2.9 Million Mac Quarter

    Posted Mar 16, 2010 11:07am EDT by John Paczkowski in Investing, Internet, Media, Products and Trends
    Related: AAPL, ^IXIC, QQQQ, MSFT, YHOO, GOOG

    From All Things Digital, March 16, 2010:

    Piper Jaffray analyst Gene Munster has declared 2010 the “Year of the Mac,” and it’s hard to disagree when looking over the latest retail sales data from the NPD Group: Mac sales during February were up 43 percent for the month–this after a 36 percent spike in sales during January.

    Mac sales through the first two months of the March quarter are up 39 percent year-over-year. As Munster observed in a research note this morning, NPD’s data suggest Apple (AAPL) is on track to sell between 2.8 million and 2.9 million Macs in the March quarter, well above Wall Street’s consensus estimate of 2.7 million.

    Now, these numbers benefit from an easier year-over-year comp, as I’ve noted before. That said, they’re still quite impressive.

    Incidentally, Macs aren’t the only things selling vigorously these days. iPods are as well. NPD’s data show iPod sales up seven percent year-over-year through the first two months of the March quarter. That’s the first sales increase they’ve seen in a year.

    Looks like Apple’s headed for a hell of a quarter. Click here to view the tables.

    More coverage from All Things Digital:
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