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  1. [verwijderd] 1 september 2009 15:34

    press release

    Sep 1, 2009, 8:30 a.m. EST
    OpenTV's Ad Management Technology on Display at IBC 2009
    Company to Demonstrate OpenTV Eclipse(R) for Emerging Ad Insertion Operations

    SAN FRANCISCO, Sep 01, 2009 (BUSINESS WIRE) -- OpenTV Corp. /quotes/comstock/15*!optv/quotes/nls/optv (OPTV 1.28, -0.05, -3.76%) , a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse(R), the company's entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, Stand C81.

    Specifically designed for operators with less than 200 channels, OpenTV Eclipse(R) provides a campaign management solution for operators in markets such as Europe, Asia and Latin America wishing to develop their ad insertion operations. It allows service providers in those regions to maximize the value of their advertising business by streamlining the workflow of linear ad campaigns, including delivery and reporting processes. As previously announced in May 2009, OpenTV Eclipse is also part of the "Ad in a Box" solution jointly proposed by ARRIS and OpenTV which provides an end-to-end Digital Program Insertion (DPI) advertising system for the European market.

    "Advertising management is becoming an increasingly vital component to the success of advertising campaigns worldwide," said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV. "The concepts of ad insertion and campaign management are gaining momentum in Europe and other regions, and with a proven solution like Eclipse, OpenTV can help service providers around the world grow their advertising business by making it more valuable, more efficient and easier to manage."
  2. [verwijderd] 4 september 2009 10:54
    Probleem met dit soort persberichten is dat beleggers niet weten ,wat dit kan gaan bijdragen aan de omzet en winstontwikkeling.
    Op de koers hebben zulke berichten geen invloed.
    Dat heeft het pas wanneer het bedrijf zich concreter gaat uitdrukken in percentages aan de winstontwikkeling.
    Men heeft tot dusver geen cashcow kunnen creeeren naast hun middlewarebusiness.

    Men is er wel mee bezig gezien de berichten over hun reclame-business.
    Maar niemand weet wat het op termijn zou kunnen bijdragen en dat is voorlopig een grijs gebied.
    Het draagt nog zeer weinig bij , is de conclusie gezien hun omzet per kwartaal die varieert van $2,5-$3 miljoen.
    Maar wat niet is, kan nog komen en dan ziet het plaatje er anders uit.
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