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Mitsubishi and LBi

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  1. [verwijderd] 23 oktober 2008 11:15
    Dit is echt een hele strakke campagne!!

    Mitsubishi and LBi deliver new models to your doorstep

    PRESS RELEASE
    Stockholm/Amsterdam, 23 October 2008

    Where do you want your new Mitsubishi? That's the key question being asked in the new pan-European launch campaign developed by LBi Netherlands for Mitsubishi. The multi-channel campaign invites potential owners to nominate the location in which they want to receive their brand new Mitsubishi Lancer Sportback or Colt. On Saturday 29 November, the winners in all participating European countries will have the cars delivered to their chosen locations.

    On Your Mark
    www.onyourmark.eu allows entrants to choose and mark their own unique location on a map of Europe. For the winners, these will be the real-world places where brand new Mitsubishi Lancer Sportbacks or Colts will be delivered in spectacular fashion on November 29. Entrants are encouraged to be as creative as possible in making their marks - the more imaginative the entry, the greater the chance of winning.

    Japanese game show: Extremely Sponsored by Mitsubishi
    LBi has also developed two online mini-games as part of the integrated campaign, In 'Lancer Looping' and 'Colt Curling', players experience for themselves the hilarious, over-the-top chaos of a Japanese game show. The game shows, 'extremely sponsored' by Mitsubishi, can be played at www.onyourmark.eu/gameshow

    LBi has been responsible for the entire campaign, including strategy, concept development, production, media sourcing, seeding and PR. In addition, LBi will support the participating countries in their supplementary local activities.

    Walter de Reus, Client Partner at LBi is delighted with what Mitsubishi and LBi Netherlands have achieved: "This is an exceptional large-scale and eye-catching campaign. We are very proud of the result and are looking forward to the moment when the Mitsubishis are delivered throughout Europe - some of them by helicopter."

    For further information please contact:
    Igor Milder, CEO, LBi Netherlands
    +31 20 460 4500, igor.milder@lbi.lostboys.nl
    Eva Ottosson, Group Communications Manager, LBI International AB
    +46 709 41 21 40, eva.ottosson@lbi.com

    About Mitsubishi Motors Europe
    An offspring of the vast and mighty Mitsubishi group of companies first started by Yatoro Iwazaki in 1870, today's Mitsubishi Motors Corporation is one of the oldest Japanese car manufacturers (Model-A in 1917) as well as one of the most innovative (from the 1936 PX33 - Japan's first 4-wheel drive vehicle, to the 2009 i-MiEV - the first full-fledged "mainstream" electric car in the market).

    Today, Mitsubishi Motors is a successful mid-size global operator (1,400,000 cars a year in average). Mitsubishi Motors Corporation has manufacturing facilities in over 30 countries, and its sales and after-sales organization serves more than 170 countries. In 2002, Mitsubishi Motors Europe (MME) was founded specifically to coordinate sales and after-sales in Europe.

    Mitsubishi Motors sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies - such as the zero-emission i-MiEV electric vehicle - that show as much care and pleasure for the environment outside as for the occupants within.

    About LBi:
    LBi is a global marketing and technology agency. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. By combining business and media strategy development with creative design, industry expertise and the latest digital communications technology, LBi offers a unique , and uniquely valuable proposition. LBi is listed on OMX Nordic in Stockholm and Euronext in Amsterdam as (symbol: LBI).

    www.lbi.com


  2. [verwijderd] 18 november 2008 19:22
    LBI Nederland gaat door met het binnenhalen van nieuwe grote klanten. Akzo (stond nog niet op de klantenlijst van Lost Boys website) is een hele mooie klant en redesign van de corporate website is geen kleine opdracht. Plus: "the new design concept will be rolled out to all country and business websites".
  3. [verwijderd] 21 november 2008 11:57
    MARKET TALK: goede cijfers LBI; bezorgdheid om 2009 - AEK
    21 nov 2008, 10:56 uur
    AMSTERDAM (Dow Jones)--LBI heeft volgens analist Jeroen Willard van AEK twee sterke kwartalen achter de rug na een periode van teleurstellende resultaten. Willard wijst op positieve veranderingen in het bedrijf, zoals een nieuw management en een nieuwe strategie. De analist is desondanks bezorgd om 2009, omdat LBI tot nu toe niet heeft kunnen profiteren van de verbeterde omstandigheden in de digitale advertentiemarkt. Nu de economie terugloopt is Willard sceptisch over de mogelijkheden voor het bedrijf. De analist hanteert een marketperformer-advies. Omstreeks 10,50 uur noteert het aandeel ongewijzigd op EUR1,12. (EHI)

    Dow Jones Nieuwsdienst: +31-20-5715200; amsterdam@dowjones.com

    Vanwaar dit rare persbericht???

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