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  1. [verwijderd] 6 maart 2008 08:59
    LBI presenteert nieuwe strategische routekaart


    AMSTERDAM (Dow Jones)--LBI International ab heeft donderdag voorbeurs een zogeheten nieuwe strategische roadmap gepresenteerd.

    "Wij streven ernaar om een voorloper te zijn in onze sector en het bureau te worden van het digitale tijdperk", zegt de recent benoemde topman Luke Taylor in een persbericht, zonder dat het bedrijf verder financieel in detail treedt.

    LBI zegt voorlopig vier strategische prioriteiten te hebben en dat er een operationeel actieplan is opgesteld voor 2008. De plannen moeten een "solide basis vormen voor structurele margeverbetering en waardecreatie", aldus het internet consultancybedrijf in het persbericht.

    De vier actiepunten bestaan uit: het bouwen van kenniscentra en uitbreiding van het full-service aanbod in de belangrijkste hub markets. Dat zijn de Verenigde Staten, Groot-Brittannie en Azie.

    Daarnaast zal LBI in toenemende mate de per land varierende tariefstructuren hanteren. Het derde actiepunt betreft de ontwikkeling van aanbod op lokale Europese markten. Zo wil LBI proberen beter inzicht te krijgen in het gedrag van klanten in lokale markten.

    Volgens LBI is het in de consoliderende markt namelijk van belang om de dienstverlening voortdurend aan te passen en een nog sterkere nadruk te leggen op marketing en rendement op investeringen.

    Tot slot wil het Zweeds-Nederlandse bedrijf zich richten op e e n wereldwijd merk.



    Door Carel Grol; Dow Jones Nieuwsdienst; +31-20-5715201; carel.grol@dowjones.com



    (END) Dow Jones Newswires

    March 06, 2008 02:33 ET (07:33 GMT)

    Copyright (c) 2008 Dow Jones & Company, Inc.

    *Alex is niet aansprakelijk voor informatie verschaft door derden
  2. [verwijderd] 6 maart 2008 09:02
    LBi new strategic roadmap to unlock full value potential

    - Becoming the definitive agency for the digital age

    LBI International AB ("LBi"), the leading international full service digital agency, today announces its new strategic roadmap as presented by the recently appointed CEO Luke Taylor.

    The presentation of the roadmap can be downloaded in its entirety from www.lbi.com

    Luke Taylor, CEO: "LBi is a global marketing and technology agency that blends insight, expertise and creativity to solve brand and business challenges. Clients prefer a single supplier that can manage all digital activities. These activities might range from web build services and ongoing original content creation through to (online) customer acquisition strategies or even reputation management services. Year-on-year global digital marketing spend is increasing. In order to take better advantage of that, we need to tailor our business model more towards client demand. As such, it is our objective to be a frontrunner in the industry and become the definitive agency for the digital age."

    In order to better meet client demand LBi has set out the following strategic priorities:

    1. Build expertise centers and strengthen full service offering in key hub markets US, UK and Asia

    LBi will continue to extend its best in class full service offering and expertise centers in its two key markets of UK and East coast US as international mandates from key multinational clients are typically awarded in these geographies.

    Specifically in the US, additional strength and depth in both Media and Search need to be acquired in order to deliver a more marketing oriented and integrated full service offer across LBi's existing client base. Furthermore, skills in social media marketing and content syndication will be developed organically in the US in response to customer demand.

    With the recent acquisition of leading Search Engine Optimisation Company Netrank, LBi's service offering in the UK is almost complete. Further depth in paid search needs to be developed, but this will be done organically.

    Over the past year, LBi has also established a full service offering in India, which is anticipated to evolve into the third key hub market. The objective is to be the first company able to look after the entire spectrum of digital needs in the Asian market. LBi was recently awarded agency of record mandates in Asia that encompass both display media, pay per click, campaign work, platform build and managed services.

    In all three hub markets, the business development infrastructure needs to mature further and be better coordinated, -so that LBi can engage effectively and consistently across large global opportunities. These activities will allow LBi to improve the quality and concentration of the client base by focusing on a select number of key clients who engage across the entire breadth of LBi's service offering.

    2. Leverage local best-in-class service offering, skills and country rate cards across international client base

    LBi will increasingly leverage local country specific rate cards and skills to the economic advantage of its clients wherever they may be. A new suitable incentive model and organizational design will be created so that can happen easily.

    LBi will increasingly focus on distributing the delivery of big international engagements across multiple geographies. This allows local markets to benefit from a higher centrally procured rate card. LBi's unique footprint of specialist services provides global clients services at rates that are significantly discounted relative to local US and UK levels. Such specialist services include the world class rich media offering that is located in Copenhagen (Denmark) the IDTV practice in Milan (Italy), and technology offering in Mumbai (India). With these services, LBi is able to create a compelling economically differentiated offer.

    3. Evolve offer in local European markets

    As the market for LBi's services matures and consolidates there is a need to continue to realign the service offering to become even more marketing and ROI orientated. It is mission critical that LBi defines and owns the online customer acquisition strategy across all its key client accounts. Therefore, it is necessary to further improve the planning and creative capability in several markets. LBi will also mature the local country research offering in order to build more specialist understanding of local market customer behaviour.

    Furthermore, the performance marketing consulting offer of recently acquired OX2 in Belgium will be used to rollout the data dashboard platform across key clients. This platform aggregates both acquisition specific metrics with business and conversion related KPI's to improve investment decision making across the digital channel.

    These developments will improve the predictability and stability of the revenues as LBi moves an ever greater proportion of its top-line towards retained agency of record relationships and away from inherently risky fixed fee projects. A renewed focus on cross selling services into existing relationships will additionally ease the burden on expensive new business development and drive further margin improvement.

    4. Move towards one global brand with consistency of process and offer for increased recognition as the leading international digital agency

    LBi needs to go to message coherently under one brand and one vision so that quality and relevance of our offering is more clearly understood. LBi provides a complex suite of services that blend insight, creativity and technology. Success relies on a culture that supports effective collaboration across multiple disciplines. A strong vision, a set of clearly defined processes and an incentive model that encourages cooperation are needed. To act more as one integrated company a knowledge management infrastructure will be rolled out which creates a consistency of consultative expertise across all key markets by both sector and customer segment. A single go to market message and shared set of processes will be cascaded through the organization and will further drive efficiency and margin improvement.


    Operational 2008 action plan
    Based on these four strategic priorities, LBi has a set up a detailed operational action plan for 2008. This plan is aimed at further building, tailoring and aligning the LBi business model in such a way that it better suits client demand, consequently creating a more solid base for sustainable margin improvement and value creation.



    For further information please contact:
    Luke Taylor, CEO, LBI International AB
    +44 7976 619 022, luke.taylor@lbi.com
    Eva Ottosson, Group Communications Manager, LBI International AB
    +46 709 41 21 40, eva.ottosson@lbi.com
  3. [verwijderd] 11 maart 2008 20:21
    SNS geeft LBi hold-advies MAANDAG 10 MAART 2008, 14:28
    AMSTERDAM (AFN) - Zakenbank SNS Securities begint weer met het volgen van internetdienstverlener LBi. De zakenbank meldde maandag het aandeel een 'hold'-advies en een koersdoel van 3,70 euro te geven.

    De nieuwe strategie voor de komende jaren, die LBi donderdag presenteerde, is zinvol, aldus SNS. ,,Er is significant opwaarts potentieel'', aldus analist Martijn den Drijver.

    Toch blijft SNS Securities voorzichtig met betrekking tot de uitvoering. Mogelijk kan de transitie dit jaar een negatief effect hebben op de cijfers. Maandag tegen 14.00 uur noteerde het aandeel 2,3 procent lager op 3,43 euro.
  4. [verwijderd] 18 maart 2008 20:01
    LBiQ - new quarterly magazine from LBi
    We’re not experiencing a ‘digital revolution’ and this isn’t a ‘digital age’ any more than the 50s were the ‘atomic age’ or the 60s the ‘space age’. We simply live, as we always have done, in fast-changing times. LBiQ is a response to this frantic pace of change, and it’s one that responds from an attitude and point of view that we’ve shamelessly stolen from Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
    www.lbiq.net/
  5. [verwijderd] 22 april 2008 12:48
    AMSTERDAM (Dow Jones)--LBI zal over het eerste kwartaal van 2008 zwakke cijfers presenteren, verwacht analist Martijn den Drijver. Hij rekent op een omzetstijging naar EUR39,7 miljoen, van EUR37 miljoen in dezelfde periode een jaar eerder. De analist voorziet een operationeel inkomen van EUR1,6 miljoen, tegen EUR2,4 miljoen in het eerste kwartaal van 2007. Op vergelijkbare basis - de resultaten waarbij de acquisities buiten beschouwing worden gelaten - verwacht Den Drijver dat de omzet daalt naar EUR33 miljoen, en rekent hij op een operationeel verlies van EUR0,1 miljoen in het eerste kwartaal van het 2008. "Op vergelijkbare basis voorzien wij dat LBI zwakke resultaten zal voorleggen", aldus Den Drijver. Hij wijst op de omzetdaling, problemen in Nederland en Denemarken en ongunstige valuta. Volgens hem is het aan het nieuwe management om te bewijzen dat het alle acquisities kan integreren, een nieuwe strategie kan uitrollen en eveneens zich kan focussen op de marges in de rest van het jaar. LBI komt donderdag voorbeurs met de cijfers over het eerste kwartaal. Dinsdag rond 12.40 uur noteert het aandeel LBI 2,9% lager op EUR2,65. (CHG)
  6. [verwijderd] 24 april 2008 19:10
    Dit resultaat zag iedereen toch al aankomen of niet?

    Blijf het maar een vreemd aandeel vinden.. bied en laat liggen telkens vrij ver uitelkaar. Vervolgens komt er weer iemand dumpen en aan het einde van de dag komt er standaard weer iemand in kleine volumes de laat opkopen.. RaaRRRRRRRR
32 Posts
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