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Beter bed 2021

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  1. Sec_Brut 16 april 2021 07:04
    Goed PB !

    Press release
    Offer best quality rest @ affordable prices
    Uden, the Netherlands, 16 April 2021
    Beter Bed Holding outperforms market trends with strong online growth during
    mandatory lockdown in Q1 2021
    Highlights first quarter:
    • Q1 sales amounted to € 48.0 million as a result of mandatory store closures largely offset by strong
    growth in online sales and excellent performance in Belgium, Sweden and at DBC.
    • Impressive performance of online channel due to ongoing investments; online sales accelerated by
    252.4% to € 19.7 million, amounting to 41% of total sales.
    • Order book on 31 March amounted to € 18.8 million, up 13.4% versus last year. Like-for-like order
    intake decreased by 14.0% over the first quarter mainly as a result of mandatory store closures.
    • Since stores have been reopened for ‘shopping by appointment’ (3 March) order intake has grown
    by 60.8% over March 2021 compared with a year earlier.
    • Well-positioned to benefit from further market growth on the back of increased attention for the
    role of sleep in well-being.
    John Kruijssen, CEO of Beter Bed Holding, comments:
    “We started 2021 with a vast majority of our stores closed, a situation a retailer cannot get used to. The
    Group showed its agility by impressively accelerating the online business on the back of a record high
    order book, and continuing our growth in New Business. InRetail insights show that we have again
    outperformed the market in the Netherlands, while we continued our strong performance in other
    markets.
    January and February were challenging, with 118 stores closed. Nevertheless, we showed an impressive
    online performance partially offsetting the loss of order intake and recovering around 80%. From
    March, when ‘shopping by appointment’ was allowed, order intake was immediately at pre-COVID
    levels, showing an impressive 60.8% growth against 2020. A full recovery of order intake in March and
    an even higher order book at the end of Q1 against 2020 was the outcome, putting us in a strong
    position when the stores start to reopen again.
    The journey continues in ensuring customers can shop and colleagues can work safely at Beter Bed
    Holding locations as COVID-19 is still determining our lives and behaviours. At the same time we
    continue to further implement our strategy which relentlessly focusses on providing customers with
    products and services to improve the quality of sleep, in all markets and circumstances.”
    € million
    Sales
    2021 Q1
    % Growth vs.
    2020 Q1
    LFL sales growth vs.
    2020 Q1
    LFL order intake
    growth vs. 2020 Q1
    Online sales as %
    of total sales
    Benelux 40.7 -14.8% -14.9% -20.8% 46.2%
    New Business 7.3 11.8% 26.0% 45.5% 11.9%
    Total 48.0 -11.7% -10.5% -14.0% 41.0%
    Sales 2021 Q1
  2. forum rang 6 leek2018 16 april 2021 08:42
    quote:

    steef78 schreef op 16 april 2021 08:32:

    Omdat wij weten dat 1e kwartaal altijd lastig is en het kop bericht zich voornamelijk alleen maar focust op een cijfer in plaats van het grotere verhaal.
    Precies, daarom kan degene, die deze kop verzonnen heeft zich beter met andere zaken bezighouden.
  3. forum rang 5 maci 16 april 2021 09:07
    quote:

    leek2018 schreef op 16 april 2021 08:28:

    De cijfers vindt men goed hier tot nu toe. Waarom dan zo'n negatieve kop boven het persbericht?
    Over welk PB heb je het?

    BB's PB heeft als kop:
    "Beter Bed Holding outperforms market trends with strong online growth during
    mandatory lockdown in Q1 2021"
  4. forum rang 6 leek2018 16 april 2021 09:15
    quote:

    maci schreef op 16 april 2021 09:07:

    [...]

    Over welk PB heb je het?

    BB's PB heeft als kop:
    "Beter Bed Holding outperforms market trends with strong online growth during
    mandatory lockdown in Q1 2021"
    Hier op deze site: "Omzet Beter Bed omlaag". Klinkt (vooral voor buitenstaanders)zo negatief, alsof het onverwachts komt.
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